Coverart for item
The Resource The soul of the corporation : how to manage the identity of your company, by Hamid Bouchikhi, John R. Kimberly

The soul of the corporation : how to manage the identity of your company, by Hamid Bouchikhi, John R. Kimberly

Label
The soul of the corporation : how to manage the identity of your company
Title
The soul of the corporation
Title remainder
how to manage the identity of your company
Statement of responsibility
by Hamid Bouchikhi, John R. Kimberly
Creator
Contributor
Subject
Language
eng
Summary
"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success." "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket
Cataloging source
UMI
http://library.link/vocab/creatorName
Bouchikhi, Hamid
Index
index present
LC call number
HD58.7
LC item number
.B679 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
Kimberly, John R.
http://library.link/vocab/subjectName
  • Corporate culture
  • Corporate image
  • Brand name products
  • Business names
  • Brand name products
  • Corporate culture
  • Corporate image
Label
The soul of the corporation : how to manage the identity of your company, by Hamid Bouchikhi, John R. Kimberly
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
Control code
180989307
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780132365109
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000015
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)180989307
Label
The soul of the corporation : how to manage the identity of your company, by Hamid Bouchikhi, John R. Kimberly
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
Control code
180989307
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780132365109
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000015
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)180989307

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
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      38.946102 -92.330125
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