Coverart for item
The Resource The story factor : secrets of influence from the art of storytelling, Annette Simmons

The story factor : secrets of influence from the art of storytelling, Annette Simmons

Label
The story factor : secrets of influence from the art of storytelling
Title
The story factor
Title remainder
secrets of influence from the art of storytelling
Statement of responsibility
Annette Simmons
Title variation
Story factor
Title variation remainder
inspiration, influence, and persuasion through the art of storytelling
Creator
Subject
Language
eng
Summary
"In this book, Annette Simmons reminds us that the oldest tool of influence is also the most powerful - through the words, gestures, tone, and rhythm of story you can captivate an audience of skeptical, resistant nay-sayers while constructing a believable picture for your ideas and goals. In today's hyper-competitive, techno-centric, and results-oriented environment it is easy to forget that all organizations are social systems and that work is personal - learning to tap into the personal element through story will enable you to solve problems, make decisions, and develop trust in ways you might never have thought possible." "Showcasing over a hundred examples of effective storytelling drawn from the front limes of business and government, as well as myths, fables, and parables from around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied in virtually any situation - from making a sales call to launching a community service campaign."--BOOK JACKET
Cataloging source
BKL
http://library.link/vocab/creatorName
Simmons, Annette
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Storytelling
Label
The story factor : secrets of influence from the art of storytelling, Annette Simmons
Instantiates
Publication
Note
"The story factor : inspiration, influence, and persuasion through the art of storytelling"--Jacket
Bibliography note
Includes bibliographical references (pages 243-246) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller
Control code
45669330
Dimensions
22 cm
Extent
xviii, 254 pages
Isbn
9780738203690
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
The story factor : secrets of influence from the art of storytelling, Annette Simmons
Publication
Note
"The story factor : inspiration, influence, and persuasion through the art of storytelling"--Jacket
Bibliography note
Includes bibliographical references (pages 243-246) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller
Control code
45669330
Dimensions
22 cm
Extent
xviii, 254 pages
Isbn
9780738203690
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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