Coverart for item
The Resource Think before you engage : 100 questions to ask before starting a social media marketing campaign, Dave Peck

Think before you engage : 100 questions to ask before starting a social media marketing campaign, Dave Peck

Label
Think before you engage : 100 questions to ask before starting a social media marketing campaign
Title
Think before you engage
Title remainder
100 questions to ask before starting a social media marketing campaign
Statement of responsibility
Dave Peck
Title variation
  • 100 questions to ask before starting a social media marketing campaign
  • One hundred questions to ask before starting a social media marketing campaign
Creator
Subject
Language
eng
Summary
  • This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls
  • Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress. Features numerous real-world stories that offer unique insight on what to do and what not to do. Shares simple tips for developing a web site with no code required. Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs. Addresses how to locate and engage people and then keep them coming back. Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.--Publisher description
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Peck, Dave D
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5414
LC item number
.P43 2011eb online
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Social networks
  • Internet marketing
  • Social media
  • Online social networks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Marketing
  • Online social networks
Label
Think before you engage : 100 questions to ask before starting a social media marketing campaign, Dave Peck
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Think Before You Engage; Foreword; Introduction; Chapter 1: Planning a Brand; 1. Why Do I Need to Establish a Brand?; 2. Brand or Online Presence--What's the Difference?; 3. What Are Some Successful Brands?; 4. How Do I Develop My Brand Strategy?; 5. What Is My Brand's Objective?; 6. Who Is My Target Audience?; 7. Am I Reflecting My Brand?; Chapter 2: Building an Online Identity; 8. What Is a Username?; 9. What Is an Avatar?; 10. How Do I Brand My Online Identity?; 11. Why Does An Email Address Matter?; Chapter 3: Choosing the Right Social Networks; 12. What Social Networks Best Fit My Goals?
  • 13. How Do I Choose Which Sites to Use?14. Why Do I Need to Be Selective?; Chapter 4: Creating a Website; 15. How Do I Set Up a Website?; 16. What Should I Use as My Website Address?; 17. How Do I Design My Website?; 18. Is a Logo Important?; 19. What Pages Are Essential for My Website?; 20. Would Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My Website to Encourage Conversations?; Chapter 5: Making a Website Social; 23. How Do I Add a Blog to my Website?; 24. What Do I Write About?; 25. What Tone Should I Use?
  • 26. What Is Google Reader?27. What Do Bloggers Have the Most Trouble With?; 28. Should I Use Lists?; 29. How Often Should I Write?; 30. Are Webinars Valuable?; 31. What Is FriendFeed?; 32. What Is a CAPTCHA?; 33. How Can Ping.fm Make My Life Easier?; 34. Should I "Guest Blog?"; 35. What Is a Blogroll?; 36. What Are the Benefits of Sharing Other People's Articles?; 37. Are There Any Tips or Tricks to Interacting on Other Websites?; 38. What Should I Do if I Don't Want a Blog?; Chapter 6: Twitter; 39. Why Are People Flocking to Twitter?
  • 40. What Is the Difference Between Following and Followers?41. How Do I Increase My Twitter Following?; 42. What Should I Tweet About?; 43. Why Is Twitter Search So Powerful?; 44. What Are Twitter Trends?; Chapter 7: Facebook; 45. Why Do So Many People Use Facebook?; 46. What Are the Different Types of Facebook Pages?; 47. How Do I Best Use My Facebook Page?; 48. What Should My Facebook Page Be About?; 49. How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What Is Facebook Connect?; 52. How Do Facebook "Likes" Help Me?
  • 53. How Do I Create Events in Facebook?54. What Does Tagging Do?; 55. What Are Facebook Lists?; 56. How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts?; Chapter 8: LinkedIn; 58. What Is LinkedIn?; 59. How Do I Use LinkedIn?; 60. How Do I Get Recommendations?; 61. What Is LinkedIn Answers?; 62. What Are Contacts and Can I Have Too Many?; 63. What Are LinkedIn Groups?; Chapter 9: Other Key Social Media Websites; 64. What Sites Can Help Me Find Relevant News?; 65. What Is Social Bookmarking?; 66. What Are the Best Sites for Video Sharing? 67. How Can I Share Pictures?
Control code
768732118
Dimensions
unknown
Extent
1 online resource (xxvii, 284 pages)
Form of item
online
Isbn
9781118147368
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000133
  • c99d7365-39d2-463d-9e7b-e3f37369f85f
Specific material designation
remote
System control number
(OCoLC)768732118
Label
Think before you engage : 100 questions to ask before starting a social media marketing campaign, Dave Peck
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Think Before You Engage; Foreword; Introduction; Chapter 1: Planning a Brand; 1. Why Do I Need to Establish a Brand?; 2. Brand or Online Presence--What's the Difference?; 3. What Are Some Successful Brands?; 4. How Do I Develop My Brand Strategy?; 5. What Is My Brand's Objective?; 6. Who Is My Target Audience?; 7. Am I Reflecting My Brand?; Chapter 2: Building an Online Identity; 8. What Is a Username?; 9. What Is an Avatar?; 10. How Do I Brand My Online Identity?; 11. Why Does An Email Address Matter?; Chapter 3: Choosing the Right Social Networks; 12. What Social Networks Best Fit My Goals?
  • 13. How Do I Choose Which Sites to Use?14. Why Do I Need to Be Selective?; Chapter 4: Creating a Website; 15. How Do I Set Up a Website?; 16. What Should I Use as My Website Address?; 17. How Do I Design My Website?; 18. Is a Logo Important?; 19. What Pages Are Essential for My Website?; 20. Would Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My Website to Encourage Conversations?; Chapter 5: Making a Website Social; 23. How Do I Add a Blog to my Website?; 24. What Do I Write About?; 25. What Tone Should I Use?
  • 26. What Is Google Reader?27. What Do Bloggers Have the Most Trouble With?; 28. Should I Use Lists?; 29. How Often Should I Write?; 30. Are Webinars Valuable?; 31. What Is FriendFeed?; 32. What Is a CAPTCHA?; 33. How Can Ping.fm Make My Life Easier?; 34. Should I "Guest Blog?"; 35. What Is a Blogroll?; 36. What Are the Benefits of Sharing Other People's Articles?; 37. Are There Any Tips or Tricks to Interacting on Other Websites?; 38. What Should I Do if I Don't Want a Blog?; Chapter 6: Twitter; 39. Why Are People Flocking to Twitter?
  • 40. What Is the Difference Between Following and Followers?41. How Do I Increase My Twitter Following?; 42. What Should I Tweet About?; 43. Why Is Twitter Search So Powerful?; 44. What Are Twitter Trends?; Chapter 7: Facebook; 45. Why Do So Many People Use Facebook?; 46. What Are the Different Types of Facebook Pages?; 47. How Do I Best Use My Facebook Page?; 48. What Should My Facebook Page Be About?; 49. How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What Is Facebook Connect?; 52. How Do Facebook "Likes" Help Me?
  • 53. How Do I Create Events in Facebook?54. What Does Tagging Do?; 55. What Are Facebook Lists?; 56. How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts?; Chapter 8: LinkedIn; 58. What Is LinkedIn?; 59. How Do I Use LinkedIn?; 60. How Do I Get Recommendations?; 61. What Is LinkedIn Answers?; 62. What Are Contacts and Can I Have Too Many?; 63. What Are LinkedIn Groups?; Chapter 9: Other Key Social Media Websites; 64. What Sites Can Help Me Find Relevant News?; 65. What Is Social Bookmarking?; 66. What Are the Best Sites for Video Sharing? 67. How Can I Share Pictures?
Control code
768732118
Dimensions
unknown
Extent
1 online resource (xxvii, 284 pages)
Form of item
online
Isbn
9781118147368
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000133
  • c99d7365-39d2-463d-9e7b-e3f37369f85f
Specific material designation
remote
System control number
(OCoLC)768732118

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