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The Resource Time and media markets, edited by Alan B. Albarran, Angel Arrese

Time and media markets, edited by Alan B. Albarran, Angel Arrese

Label
Time and media markets
Title
Time and media markets
Statement of responsibility
edited by Alan B. Albarran, Angel Arrese
Contributor
Subject
Language
eng
Summary
  • This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management
  • Specific topics examined in the volume include
  • * a philosophical look at the concept of time and its application to media markets
  • * temporal aspects of media distribution for the media industries, and how time affects their activities
  • * the impact of increasing media industry consolidation and convergence on managerial effectiveness
  • * approaches to time by CNN and its various cache of news channels, in a managerial context
  • * the application of niche theory as a framework to examine competition between the Internet and television
  • * Internet access in the United Kingdom and Europe, examining the cost of time for online access
  • * the exchange of time and money in the television market for advertising; and
  • * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets
  • With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics
Member of
Cataloging source
DLC
Dewey number
302.23/068/8
Index
index present
LC call number
P96.M36
LC item number
T56 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Albarran, Alan B
  • Arrese, Angel
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Mass media
  • Time management
Label
Time and media markets, edited by Alan B. Albarran, Angel Arrese
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
48810334
Dimensions
24 cm
Extent
xi, 177 pages
Isbn
9780805841138
Isbn Type
(alk. paper)
Lccn
2002016370
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Time and media markets, edited by Alan B. Albarran, Angel Arrese
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
48810334
Dimensions
24 cm
Extent
xi, 177 pages
Isbn
9780805841138
Isbn Type
(alk. paper)
Lccn
2002016370
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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