Coverart for item
The Resource Twitter marketing : an hour a day, Hollis Thomases

Twitter marketing : an hour a day, Hollis Thomases

Label
Twitter marketing : an hour a day
Title
Twitter marketing
Title remainder
an hour a day
Statement of responsibility
Hollis Thomases
Creator
Subject
Language
eng
Summary
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Thomases, Hollis
Dewey number
658.8/72
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.1265
LC item number
.T53 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Serious skills
http://library.link/vocab/subjectName
  • Internet marketing
  • Business communication
  • Online social networks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business communication
  • Internet marketing
  • Online social networks
Label
Twitter marketing : an hour a day, Hollis Thomases
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
608494758
Dimensions
unknown
Extent
1 online resource (xxiii, 478 pages)
Form of item
online
Isbn
9780470609378
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612690976
Other physical details
illustrations, maps.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000064
  • b1e60590-a455-4ca5-bb08-515d65d49b47
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)608494758
Label
Twitter marketing : an hour a day, Hollis Thomases
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
608494758
Dimensions
unknown
Extent
1 online resource (xxiii, 478 pages)
Form of item
online
Isbn
9780470609378
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612690976
Other physical details
illustrations, maps.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000064
  • b1e60590-a455-4ca5-bb08-515d65d49b47
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)608494758

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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