Coverart for item
The Resource Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture, Erin O. Patton

Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture, Erin O. Patton

Label
Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture
Title
Under the influence
Title remainder
tracing the hip-hop generation's impact on brands, sports, & pop culture
Statement of responsibility
Erin O. Patton
Creator
Subject
Language
eng
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Patton, Erin O
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
P38 2009
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumption (Economics)
  • Hip-hop
Label
Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture, Erin O. Patton
Instantiates
Publication
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it -- Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine -- Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma
Control code
312015030
Dimensions
23 cm
Extent
xiii, 170 pages
Isbn
9780980174540
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)312015030
Label
Under the influence : tracing the hip-hop generation's impact on brands, sports, & pop culture, Erin O. Patton
Publication
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it -- Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine -- Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma
Control code
312015030
Dimensions
23 cm
Extent
xiii, 170 pages
Isbn
9780980174540
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)312015030

Library Locations

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      38.944491 -92.326012
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