Coverart for item
The Resource Understanding media users : from theory to practice, Tony Wilson

Understanding media users : from theory to practice, Tony Wilson

Label
Understanding media users : from theory to practice
Title
Understanding media users
Title remainder
from theory to practice
Statement of responsibility
Tony Wilson
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Wilson, Tony
Dewey number
302.23
Index
index present
LC call number
P96.A83
LC item number
W55 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Mass media
Label
Understanding media users : from theory to practice, Tony Wilson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [176]-203) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences
Control code
192045699
Dimensions
24 cm
Extent
219 pages
Isbn
9781405155670
Isbn Type
(pbk. : alk. paper)
Lccn
2008005945
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)192045699
Label
Understanding media users : from theory to practice, Tony Wilson
Publication
Bibliography note
Includes bibliographical references (pages [176]-203) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences
Control code
192045699
Dimensions
24 cm
Extent
219 pages
Isbn
9781405155670
Isbn Type
(pbk. : alk. paper)
Lccn
2008005945
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)192045699

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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