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The Resource Updating the USDA national breastfeeding campaign : workshop summary, Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies

Updating the USDA national breastfeeding campaign : workshop summary, Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies

Contributor
Summary
Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future
Language
eng
Work
Publication
Extent
1 online resource (ix, 114 pages)
Contents
  • Opening session
  • What has changed?
  • Lessons learned from other social marketing and breastfeeding campaigns
  • Where does the breastfeeding campaign go from here?
  • Responses and concluding remarks
Isbn
9781283376389
Instance
Label
Updating the USDA national breastfeeding campaign : workshop summary
Title
Updating the USDA national breastfeeding campaign
Title remainder
workshop summary
Statement of responsibility
Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies
Title variation
Updating the United States Department of Agriculture national breastfeeding campaign
Contributor
Subject
Language
eng
Summary
Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future
Member of
Cataloging source
NRC
Dewey number
649/.33
Illustrations
  • illustrations
  • maps
Index
no index present
LC call number
RJ216
LC item number
.U64 2011 ebook
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Whitacre, Paula
  • Moats, Sheila A
  • Institute of Medicine (U.S.)
http://library.link/vocab/subjectName
  • Breastfeeding
  • Breastfeeding
  • Breastfeeding promotion
  • Poor women
  • Infants
  • Health promotion
  • Nuclear facilities
  • Breast Feeding
  • Infant Welfare
  • HEALTH & FITNESS
  • Breastfeeding
  • Breastfeeding
  • Breastfeeding promotion
  • Health promotion
  • Infants
  • Nuclear facilities
  • Poor women
  • United States
Label
Updating the USDA national breastfeeding campaign : workshop summary, Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Opening session
  • What has changed?
  • Lessons learned from other social marketing and breastfeeding campaigns
  • Where does the breastfeeding campaign go from here?
  • Responses and concluding remarks
Control code
764717792
Dimensions
unknown
Extent
1 online resource (ix, 114 pages)
Form of item
online
Isbn
9781283376389
Lccn
2011275259
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color), color maps
Specific material designation
remote
System control number
(OCoLC)764717792
Label
Updating the USDA national breastfeeding campaign : workshop summary, Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Opening session
  • What has changed?
  • Lessons learned from other social marketing and breastfeeding campaigns
  • Where does the breastfeeding campaign go from here?
  • Responses and concluding remarks
Control code
764717792
Dimensions
unknown
Extent
1 online resource (ix, 114 pages)
Form of item
online
Isbn
9781283376389
Lccn
2011275259
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color), color maps
Specific material designation
remote
System control number
(OCoLC)764717792

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