Coverart for item
The Resource Value above cost : driving superior financial performance with CVA, the most important metric you've never used, Donald E. Sexton

Value above cost : driving superior financial performance with CVA, the most important metric you've never used, Donald E. Sexton

Label
Value above cost : driving superior financial performance with CVA, the most important metric you've never used
Title
Value above cost
Title remainder
driving superior financial performance with CVA, the most important metric you've never used
Statement of responsibility
Donald E. Sexton
Creator
Subject
Language
eng
Member of
Cataloging source
IDEBK
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Sexton, Donald E.
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.S458 2009
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Economic value added
  • Economic value added
  • Marketing
  • Marketing
  • Valeur ajoutée
Label
Value above cost : driving superior financial performance with CVA, the most important metric you've never used, Donald E. Sexton
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 311-328) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA
Control code
667055880
Dimensions
unknown
Extent
1 online resource (xx, 344 pages)
Form of item
online
Isbn
9788131744437
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000044
Specific material designation
remote
System control number
(OCoLC)667055880
Label
Value above cost : driving superior financial performance with CVA, the most important metric you've never used, Donald E. Sexton
Publication
Bibliography note
Includes bibliographical references (pages 311-328) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA
Control code
667055880
Dimensions
unknown
Extent
1 online resource (xx, 344 pages)
Form of item
online
Isbn
9788131744437
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000044
Specific material designation
remote
System control number
(OCoLC)667055880

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
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      38.946102 -92.330125
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