The Resource Viewer recall of the "last" commercial : 1965-1986, [Charles Lehman]

Viewer recall of the "last" commercial : 1965-1986, [Charles Lehman]

Label
Viewer recall of the "last" commercial : 1965-1986
Title
Viewer recall of the "last" commercial
Title remainder
1965-1986
Statement of responsibility
[Charles Lehman]
Contributor
Subject
Language
eng
Member of
Cataloging source
IDZ
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lehman, Charles
  • Newspaper Advertising Bureau (New York, N.Y.)
Series statement
Marketing research report
http://library.link/vocab/subjectName
  • Television advertising
  • Recollection (Psychology)
Label
Viewer recall of the "last" commercial : 1965-1986, [Charles Lehman]
Instantiates
Publication
Note
  • Tables
  • "August, 1986."
  • "This report was written by Charles Lehman of NAB's Research Department."--P. xiv
  • "This is one of a series of marketing research reports prepared by the Newspaper Advertising Bureau, inc., as a service to the newspaper business and its advertisers."
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
15370587
Dimensions
28 cm
Extent
35 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Viewer recall of the "last" commercial : 1965-1986, [Charles Lehman]
Publication
Note
  • Tables
  • "August, 1986."
  • "This report was written by Charles Lehman of NAB's Research Department."--P. xiv
  • "This is one of a series of marketing research reports prepared by the Newspaper Advertising Bureau, inc., as a service to the newspaper business and its advertisers."
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
15370587
Dimensions
28 cm
Extent
35 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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