Coverart for item
The Resource Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

Label
Web Marketing All-in-One For Dummies
Title
Web Marketing All-in-One For Dummies
Creator
Contributor
Subject
Language
eng
Summary
Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Arnold, John
Dewey number
658.872
Index
no index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Becker, Michael
  • Dickinson, Marty
  • Lurie, Ian
  • Marsten, Elizabeth
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Marketing
Label
Web Marketing All-in-One For Dummies
Instantiates
Publication
Note
Writing a Great Title Tag
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Web Marketing All-In-One For Dummies, 2nd Edition; About the Authors; Dedications; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; What's in This Book; Icons Used in This Book; Where to Go from Here; Book I: Web Presence; Contents at a Glance; Chapter 1: Internet Business Basics; Understanding the Internet Marketing Process; Planning Your Website Strategy; Chapter 2: Making Money Online; Discovering the Ways to Make Money on the Internet; Assembling an Internet-Based Buying Process That Converts; Doubling or Tripling Your New Customer Revenue
  • Generating TrafficCreating Your Own Affiliate Program; Joint Venturing for Exponential Sales Growth; Chapter 3: Designing to Sell; Branding Your Look; Styling Text on the Web; Using the Right Colors for Your Website; Adding High-Impact Photos; Laying Out Content on Your Web Pages; Completing the Website Preflight Checklist; Designing for Optimum Usability; Chapter 4: Creating and Connecting Multiple Websites; Planning Your Core Company Website; Using Free Blog Platforms to Supplement Your Website; Reaching for Traffic with Content Sites; Using Joomla! and Drupal; Managing a Membership Website
  • Chapter 5: Creating Exceptional Copy That SellsUnderstanding the Elements of Effective Website Copy; Driving Sales with Landing Pages; Writing Copy That Sells, Using the C.O.N.V.E.R.T.M.E. Formula; Chapter 6: Lead-Generation for Business Growth; Perfecting Your Form; Considering Online Chat; Using Audio and Video on Your Website; Mining Social Networks for Targeted Website Traffic; Chapter 7: Getting Help with Your Web Presence; Recognizing the Skills You Need Help With; Choosing an Internet Service Provider; Book II: Search Engine Optimization; Contents at a Glance
  • Chapter 1: Getting Ready for SEOUnderstanding Why Search Engines Exist; Knowing What Helps a Site Rank; Avoiding Penalties; Setting Up Your Toolbox; Creating Your SEO Worksheet; Chapter 2: Choosing the Right Keywords; Thinking Like Your Visitors; Understanding the Long Tail; Finding the Right Tools; Picking Great Keywords; Building Your Keyword List; Sizing Up the Competition; Chapter 3: Eliminating Search Engine Roadblocks; Ensuring Search Engine Visibility; Providing a Way to Browse; Using Ajax and DHTML; Avoiding All-Flash Pages; Avoiding Client-Side Redirects
  • Checking Your Site Using the Web Developer ToolbarAvoiding Duplicate Content; Dealing with Broken Links; Removing Code Bloat; Chapter 4: Making Search Engines Love Your Site; Structuring Your Site for Search Engines and People; Keeping the Structure Clean and Clear; Building a Semantic Outline; Optimizing for Trust; Measuring Your Website with Panda; Chapter 5: Understanding Blended Search; Optimizing Products; Optimizing News; Optimizing Images; Optimizing Video; Optimizing for Local Search; Chapter 6: Writing Great Copy for Search Engines (And Readers!); Writing Online Copy
Control code
797919346
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (939 pages)
File format
unknown
Form of item
online
Isbn
9781118281673
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
8632fd10-294a-4641-8493-7c540ecb47b7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)797919346
Label
Web Marketing All-in-One For Dummies
Publication
Note
Writing a Great Title Tag
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Web Marketing All-In-One For Dummies, 2nd Edition; About the Authors; Dedications; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; What's in This Book; Icons Used in This Book; Where to Go from Here; Book I: Web Presence; Contents at a Glance; Chapter 1: Internet Business Basics; Understanding the Internet Marketing Process; Planning Your Website Strategy; Chapter 2: Making Money Online; Discovering the Ways to Make Money on the Internet; Assembling an Internet-Based Buying Process That Converts; Doubling or Tripling Your New Customer Revenue
  • Generating TrafficCreating Your Own Affiliate Program; Joint Venturing for Exponential Sales Growth; Chapter 3: Designing to Sell; Branding Your Look; Styling Text on the Web; Using the Right Colors for Your Website; Adding High-Impact Photos; Laying Out Content on Your Web Pages; Completing the Website Preflight Checklist; Designing for Optimum Usability; Chapter 4: Creating and Connecting Multiple Websites; Planning Your Core Company Website; Using Free Blog Platforms to Supplement Your Website; Reaching for Traffic with Content Sites; Using Joomla! and Drupal; Managing a Membership Website
  • Chapter 5: Creating Exceptional Copy That SellsUnderstanding the Elements of Effective Website Copy; Driving Sales with Landing Pages; Writing Copy That Sells, Using the C.O.N.V.E.R.T.M.E. Formula; Chapter 6: Lead-Generation for Business Growth; Perfecting Your Form; Considering Online Chat; Using Audio and Video on Your Website; Mining Social Networks for Targeted Website Traffic; Chapter 7: Getting Help with Your Web Presence; Recognizing the Skills You Need Help With; Choosing an Internet Service Provider; Book II: Search Engine Optimization; Contents at a Glance
  • Chapter 1: Getting Ready for SEOUnderstanding Why Search Engines Exist; Knowing What Helps a Site Rank; Avoiding Penalties; Setting Up Your Toolbox; Creating Your SEO Worksheet; Chapter 2: Choosing the Right Keywords; Thinking Like Your Visitors; Understanding the Long Tail; Finding the Right Tools; Picking Great Keywords; Building Your Keyword List; Sizing Up the Competition; Chapter 3: Eliminating Search Engine Roadblocks; Ensuring Search Engine Visibility; Providing a Way to Browse; Using Ajax and DHTML; Avoiding All-Flash Pages; Avoiding Client-Side Redirects
  • Checking Your Site Using the Web Developer ToolbarAvoiding Duplicate Content; Dealing with Broken Links; Removing Code Bloat; Chapter 4: Making Search Engines Love Your Site; Structuring Your Site for Search Engines and People; Keeping the Structure Clean and Clear; Building a Semantic Outline; Optimizing for Trust; Measuring Your Website with Panda; Chapter 5: Understanding Blended Search; Optimizing Products; Optimizing News; Optimizing Images; Optimizing Video; Optimizing for Local Search; Chapter 6: Writing Great Copy for Search Engines (And Readers!); Writing Online Copy
Control code
797919346
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (939 pages)
File format
unknown
Form of item
online
Isbn
9781118281673
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
8632fd10-294a-4641-8493-7c540ecb47b7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)797919346

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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