Coverart for item
The Resource Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy, Maria Veloso

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy, Maria Veloso

Label
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
Title
Web copy that sells
Title remainder
the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
Statement of responsibility
Maria Veloso
Creator
Subject
Language
eng
Summary
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts
Cataloging source
N$T
http://library.link/vocab/creatorName
Veloso, Maria
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.V45 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Electronic commerce
  • Web sites
  • Internet marketing
  • Internet advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic commerce
  • Internet advertising
  • Internet marketing
  • Web sites
Label
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy, Maria Veloso
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index
Control code
828423712
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xxxiv, 284 pages)
File format
unknown
Form of item
online
Isbn
9780814432525
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000218
  • 7e4b24f3-96e9-4a05-a660-ee99f6d6aa61
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)828423712
Label
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy, Maria Veloso
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index
Control code
828423712
Dimensions
unknown
Edition
Third edition.
Extent
1 online resource (xxxiv, 284 pages)
File format
unknown
Form of item
online
Isbn
9780814432525
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000218
  • 7e4b24f3-96e9-4a05-a660-ee99f6d6aa61
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)828423712

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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