Coverart for item
The Resource Website Optimization : an Hour a Day

Website Optimization : an Hour a Day

Label
Website Optimization : an Hour a Day
Title
Website Optimization
Title remainder
an Hour a Day
Creator
Subject
Language
eng
Summary
Step-by-step instructions for executing a website testing and optimization planWebsite optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the resu
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Page, Rich
Dewey number
  • 006.7
  • 658.8/72
  • 658.872
Index
no index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Web site development
  • Program transformation (Computer programming)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • COMPUTERS
  • COMPUTERS
  • COMPUTERS
  • COMPUTERS
  • Program transformation (Computer programming)
  • Web site development
Label
Website Optimization : an Hour a Day
Instantiates
Publication
Note
Thursday: Avoid Common Mistakes When Creating and Running Your Tests
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Advance Praise for Website Optimization: An Hour a Day; Foreword; Introduction; Chapter 1: Setting the Website Optimization Scene; Introduction to Website Optimization; The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting; The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization; The Difference between Website Optimization and Search Engine Optimization (SEO); Chapter 2: Set Up and Improve Usage of Key Web Analytics and Testing Tools; Week 1: Learn the Importance of and Set Up an Analytics Tool
  • Monday: Understand the Need for Web Analytics Data to Help Website Optimization EffortsTuesday: Select a Web Analytics Tool for Your Website; Wednesday: Implement Your Web Analytics Tool and Test to Make Sure It's Working Correctly; Thursday: Know How to Set Up Your Website Conversion Goals; Friday: Set Up Key Segments of Visitors to Monitor and Target; Week 2: Find Your Website Conversion Rate, Success Metrics, Benchmark, and Set Targets; Monday: Check Your Current Traffic Levels and Set Targets; Tuesday: Check Your Website's Overall Conversion Rate and Set Targets
  • Wednesday: Check Your Repeat Visit Rate and Set a TargetThursday: Find Specific Success Metrics for Your Website Type and Benchmark; Friday: Set Targets for Your Success Metrics; Week 3: Learn the Importance of and Set Up a Website Testing Tool; Monday: Understand the Importance of Having a Testing Tool; Tuesday: Familiarize Yourself with the Available Website Testing Tools; Wednesday: Determine a Budget and Understand Possible Technical Barriers for Tool Selection; Thursday: Implement Your Testing Tool, Setup, and QA Test Campaigns
  • Friday: Understand Web Testing Tool Terminology, Concepts, and ReportsChapter 3: Lay the Foundations for Optimization Success; Week 4: Learn Key Optimization Fundamentals to Help You Succeed; Monday: Identify Your Company's Current Website Optimization Performance; Tuesday: Evangelize and Create an Analytics and Optimization Culture; Wednesday: Prepare a Better Initial Website Optimization Strategy; Thursday: Create Detailed Test Plans; Friday: Consider Test Outsourcing--When and Why; Week 5: Understand and Create an Optimization Organization
  • Monday: Find an Executive Sponsor for Your Optimization EffortsTuesday: Gain Buy-in from Key Stakeholders; Wednesday: Assemble a Dedicated Optimization Team; Thursday: Integrate Testing and Optimization Web Processes into Your Company; Friday: Communicate, Review, and Iterate; Week 6: Learn Testing Best Practices to Improve Your Success; Monday: Use an Insightful, Hypothesis-Driven, and Iterative Testing Approach; Tuesday: Learn Strategies for Creating Effective Tests; Wednesday: Learn the Power of Targeting and Personalization for Improving Conversions
Control code
792684176
Dimensions
unknown
Extent
1 online resource (530 pages)
Form of item
online
Isbn
9781118227701
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
bcba67fd-15f6-4372-837c-7b31d60d7ef1
Specific material designation
remote
System control number
(OCoLC)792684176
Label
Website Optimization : an Hour a Day
Publication
Note
Thursday: Avoid Common Mistakes When Creating and Running Your Tests
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Advance Praise for Website Optimization: An Hour a Day; Foreword; Introduction; Chapter 1: Setting the Website Optimization Scene; Introduction to Website Optimization; The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting; The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization; The Difference between Website Optimization and Search Engine Optimization (SEO); Chapter 2: Set Up and Improve Usage of Key Web Analytics and Testing Tools; Week 1: Learn the Importance of and Set Up an Analytics Tool
  • Monday: Understand the Need for Web Analytics Data to Help Website Optimization EffortsTuesday: Select a Web Analytics Tool for Your Website; Wednesday: Implement Your Web Analytics Tool and Test to Make Sure It's Working Correctly; Thursday: Know How to Set Up Your Website Conversion Goals; Friday: Set Up Key Segments of Visitors to Monitor and Target; Week 2: Find Your Website Conversion Rate, Success Metrics, Benchmark, and Set Targets; Monday: Check Your Current Traffic Levels and Set Targets; Tuesday: Check Your Website's Overall Conversion Rate and Set Targets
  • Wednesday: Check Your Repeat Visit Rate and Set a TargetThursday: Find Specific Success Metrics for Your Website Type and Benchmark; Friday: Set Targets for Your Success Metrics; Week 3: Learn the Importance of and Set Up a Website Testing Tool; Monday: Understand the Importance of Having a Testing Tool; Tuesday: Familiarize Yourself with the Available Website Testing Tools; Wednesday: Determine a Budget and Understand Possible Technical Barriers for Tool Selection; Thursday: Implement Your Testing Tool, Setup, and QA Test Campaigns
  • Friday: Understand Web Testing Tool Terminology, Concepts, and ReportsChapter 3: Lay the Foundations for Optimization Success; Week 4: Learn Key Optimization Fundamentals to Help You Succeed; Monday: Identify Your Company's Current Website Optimization Performance; Tuesday: Evangelize and Create an Analytics and Optimization Culture; Wednesday: Prepare a Better Initial Website Optimization Strategy; Thursday: Create Detailed Test Plans; Friday: Consider Test Outsourcing--When and Why; Week 5: Understand and Create an Optimization Organization
  • Monday: Find an Executive Sponsor for Your Optimization EffortsTuesday: Gain Buy-in from Key Stakeholders; Wednesday: Assemble a Dedicated Optimization Team; Thursday: Integrate Testing and Optimization Web Processes into Your Company; Friday: Communicate, Review, and Iterate; Week 6: Learn Testing Best Practices to Improve Your Success; Monday: Use an Insightful, Hypothesis-Driven, and Iterative Testing Approach; Tuesday: Learn Strategies for Creating Effective Tests; Wednesday: Learn the Power of Targeting and Personalization for Improving Conversions
Control code
792684176
Dimensions
unknown
Extent
1 online resource (530 pages)
Form of item
online
Isbn
9781118227701
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
bcba67fd-15f6-4372-837c-7b31d60d7ef1
Specific material designation
remote
System control number
(OCoLC)792684176

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      38.946102 -92.330125
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