Coverart for item
The Resource What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn

What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn

Label
What great brands do : the seven brand-building principles that separate the best from the rest
Title
What great brands do
Title remainder
the seven brand-building principles that separate the best from the rest
Statement of responsibility
Denise Lee Yohn
Creator
Subject
Genre
Language
eng
Summary
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Yohn, Denise Lee
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Brand name products
  • Branding (Marketing)
Label
What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business
Control code
855779363
Extent
1 online resource
Form of item
online
Isbn
9781118824405
Lccn
2013032872
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 546927
  • 5ce9de60-0978-4954-a00c-a9f67f931ecd
Specific material designation
remote
System control number
(OCoLC)855779363
Label
What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business
Control code
855779363
Extent
1 online resource
Form of item
online
Isbn
9781118824405
Lccn
2013032872
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 546927
  • 5ce9de60-0978-4954-a00c-a9f67f931ecd
Specific material designation
remote
System control number
(OCoLC)855779363

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