Coverart for item
The Resource When Broadway was the runway : theater, fashion, and American culture, Marlis Schweitzer

When Broadway was the runway : theater, fashion, and American culture, Marlis Schweitzer

Label
When Broadway was the runway : theater, fashion, and American culture
Title
When Broadway was the runway
Title remainder
theater, fashion, and American culture
Statement of responsibility
Marlis Schweitzer
Creator
Subject
Genre
Language
eng
Summary
"When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements appeared throughout theaters, in programs, and on the curtains, while magazines such as Vogue vied for the rights to publish theatrical costume sketches and Harper's Bazar enticed readers with photo spreads of actresses in couture. This combination of spectatorship and consumption was a crucial step in the formation of a mass market for consumer goods and the rise of the cult of celebrity. Through historical analysis and dozens of early photographs and illustrations, Schweitzer aims a spotlight at the cultural and economic convergence of the theater and fashion industries in the United States."--book jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Schweitzer, Marlis
Dewey number
  • 792.09747/109041
  • 808.2
Illustrations
illustrations
Index
index present
LC call number
PN2277.N5
LC item number
S39 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Theater
  • Theater
  • Costume
  • Costume
  • Fashion
  • Fashion
  • Department stores
Label
When Broadway was the runway : theater, fashion, and American culture, Marlis Schweitzer
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [229]-294) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The octopus and the matinee girl -- The "department store theater" and the gendering of consumption -- "The cult of clothes" and the performance of class -- Fashioning the modern woman -- The theatrical fashion show on Broadway and Sixth Avenue
Control code
265086367
Dimensions
24 cm
Extent
310 pages
Isbn
9780812241570
Isbn Type
(alk. paper)
Lccn
2008045168
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)265086367
Label
When Broadway was the runway : theater, fashion, and American culture, Marlis Schweitzer
Publication
Bibliography note
Includes bibliographical references (pages [229]-294) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The octopus and the matinee girl -- The "department store theater" and the gendering of consumption -- "The cult of clothes" and the performance of class -- Fashioning the modern woman -- The theatrical fashion show on Broadway and Sixth Avenue
Control code
265086367
Dimensions
24 cm
Extent
310 pages
Isbn
9780812241570
Isbn Type
(alk. paper)
Lccn
2008045168
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)265086367

Library Locations

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      38.944491 -92.326012
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