Coverart for item
The Resource Why customers really buy : uncovering the emotional triggers that drive sales, by Linda Goodman and Michelle Helin

Why customers really buy : uncovering the emotional triggers that drive sales, by Linda Goodman and Michelle Helin

Label
Why customers really buy : uncovering the emotional triggers that drive sales
Title
Why customers really buy
Title remainder
uncovering the emotional triggers that drive sales
Statement of responsibility
by Linda Goodman and Michelle Helin
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Goodman, Linda
Dewey number
658.8/342
Index
index present
LC call number
HF5415.32
LC item number
.G66 2009eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Helin, Michelle
http://library.link/vocab/subjectName
  • Consumer behavior
  • Marketing
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Marketing
  • Marketing & Sales
  • Commerce
  • Business & Economics
Label
Why customers really buy : uncovering the emotional triggers that drive sales, by Linda Goodman and Michelle Helin
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part V
  • Integrating Emotional Logic
  • Part I
  • Discovering the Power of Emotion
  • Part II
  • Putting Emotional Triggers to Work-Sales
  • Part III
  • Putting Emotional Triggers to Work-Marketing
  • Part IV
  • Putting Emotional Triggers to Work-Customer Relationships
Control code
703156020
Dimensions
unknown
Extent
1 online resource (256 pages)
File format
unknown
Form of item
online
Isbn
9781601637888
Lccn
2008031776
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000055
  • 1090f353-3c79-4d44-9d92-666d4e38c0a8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)703156020
Label
Why customers really buy : uncovering the emotional triggers that drive sales, by Linda Goodman and Michelle Helin
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part V
  • Integrating Emotional Logic
  • Part I
  • Discovering the Power of Emotion
  • Part II
  • Putting Emotional Triggers to Work-Sales
  • Part III
  • Putting Emotional Triggers to Work-Marketing
  • Part IV
  • Putting Emotional Triggers to Work-Customer Relationships
Control code
703156020
Dimensions
unknown
Extent
1 online resource (256 pages)
File format
unknown
Form of item
online
Isbn
9781601637888
Lccn
2008031776
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000055
  • 1090f353-3c79-4d44-9d92-666d4e38c0a8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)703156020

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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