Coverart for item
The Resource Working the crowd : social media marketing for business, Eileen Brown

Working the crowd : social media marketing for business, Eileen Brown

Label
Working the crowd : social media marketing for business
Title
Working the crowd
Title remainder
social media marketing for business
Statement of responsibility
Eileen Brown
Creator
Subject
Language
eng
Summary
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign
Cataloging source
E7B
http://library.link/vocab/creatorName
Brown, Eileen
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B76 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Social media
Label
Working the crowd : social media marketing for business, Eileen Brown
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Front Cover; Working the crowd; BCS, the chartered institute for IT; Working the crowd; Contents; List of figures; Author; Acknowledgements; Glossary; 1 Why do we want a social media strategy?; 2 The new way of communicating; 3 Your social media success plan; 4 The tools of the new web; 5 Networks; 6 The online brand; 7 Brand impact and brand success; 8 Connections and reputation; 9 Discovery; 10 Scaling networks; 11 Relationships and engagement; 12 Amplifying your message; 13 Where is it all going?; Notes; Index; Back Cover
Control code
698589295
Dimensions
unknown
Extent
1 online resource (xvi, 161 pages)
Form of item
online
Isbn
9781780170954
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)698589295
Label
Working the crowd : social media marketing for business, Eileen Brown
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Front Cover; Working the crowd; BCS, the chartered institute for IT; Working the crowd; Contents; List of figures; Author; Acknowledgements; Glossary; 1 Why do we want a social media strategy?; 2 The new way of communicating; 3 Your social media success plan; 4 The tools of the new web; 5 Networks; 6 The online brand; 7 Brand impact and brand success; 8 Connections and reputation; 9 Discovery; 10 Scaling networks; 11 Relationships and engagement; 12 Amplifying your message; 13 Where is it all going?; Notes; Index; Back Cover
Control code
698589295
Dimensions
unknown
Extent
1 online resource (xvi, 161 pages)
Form of item
online
Isbn
9781780170954
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)698589295

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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