Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

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The instance Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.

The Resource Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

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Label: Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

Statement of responsibility: edited by Carl H. Botan, Vincent Hazleton, Jr

Instantiates

Public relations theory

Publication

Hillsdale, N.J., L. Erlbaum Associates, 1989

Bibliography note: Includes bibliographical references and indexes

Carrier category: volume

Carrier category code

Carrier MARC source: rdacarrier

Content category: text

Content type code

Content type MARC source: rdacontent

Contents

The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton

Control code: 18781633

Dimensions: 23 cm

Extent: xiii, 353 pages

Isbn: 9780805806922

Isbn Type: (pbk.)

Media category: unmediated

Media MARC source: rdamedia

Media type code

Other physical details: illustrations

Record ID: .b25559096

System control number: (WaOLN)1604479

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Context of Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr Resource Information The instance Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.

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