Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)

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The instance Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Instance, Electronic.

The Resource Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)

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Label: Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)

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Contents: The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release

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