The wallet allocation rule : winning the battle for share

Resource Information

The work The wallet allocation rule : winning the battle for share represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

The wallet allocation rule : winning the battle for share

Title remainder

winning the battle for share

Statement of responsibility

Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye

Creator

• Keiningham, Timothy L

Subject

• BUSINESS & ECONOMICS -- Consumer Behavior
• BUSINESS & ECONOMICS -- Customer Relations
• BUSINESS & ECONOMICS -- Marketing | General
• Consumer behavior
• Consumer behavior
• Customer loyalty
• Customer loyalty
• Customer relations -- Management
• Electronic book
• Electronic books
• Electronic books
• Customer relations -- Management

Genre

• Electronic books
• Electronic book

Language

eng

Summary

"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth"--

Member of

• Ebook Central Academic Complete
• O'Reilly Safari Learning Platform: Academic edition

Assigning source

Provided by publisher

Cataloging source

DLC

Dewey number

658.8/342

Index

index present

LC call number

HF5415.525

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography