The eng@ged customer : the new rules of Internet direct marketing

Resource Information

The work The eng@ged customer : the new rules of Internet direct marketing represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

The eng@ged customer : the new rules of Internet direct marketing

Title remainder

the new rules of Internet direct marketing

Statement of responsibility

Hans Peter Brondmo

Title variation

Engaged customer

Creator

• Brondmo, Hans Peter

Subject

• Marketing par courriel
• Internet marketing
• Direct marketing
• Guide (Descripteur de forme)
• Relation avec la clientèle
• Gestion du marketing
• Elektronische post

Genre

• Guide (Descripteur de forme)

Language

eng

Summary

"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--BOOK JACKET

Cataloging source

DLC

Dewey number

658.8/4

Illustrations

illustrations

Index

index present

LC call number

HF5415.1265

LC item number

.B76 2000

Literary form

non fiction