Servicescapes : the concept of place in contemporary markets

Resource Information

The work Servicescapes : the concept of place in contemporary markets represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Servicescapes : the concept of place in contemporary markets

Title remainder

the concept of place in contemporary markets

Statement of responsibility

John F. Sherry, Jr., editor

Contributor

• Sherry, John F., Jr

Subject

• Consumer behavior
• Marketing research
• Markets

Language

eng

Summary

"This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product." "Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world." "Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium."--Jacket

Cataloging source

DLC

Dewey number

658.8/3

Index

index present

LC call number

HF5470

LC item number

.S48 1998

Literary form

non fiction

Nature of contents

bibliography