It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards

Resource Information

The instance It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Instance, Electronic.

Image

http://images.btol.com/ContentCafe/Jacket.aspx?UserID=ebsco-test&Password=ebsco-test&Return=T&Value=9780814433966&Type=L

Label

It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards

Title remainder

Smarter Marketing with Analytics and Dashboards

Instantiates

• It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards

Publication

• AMACOM, 2014

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

• Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Acknowledgments; Introduction: Decisions that Data and Analytics can Inform; Part I: What Marketing Analytics Dashboards can do for You; Chapter 1: Marketing Analytics Dashboards: What, why, who, and How; CASE STUDY -- The Right Chair #1: Marketing Analytics Gives SMEs a Competitive Advantage; What is a Marketing Analytics Dashboard?; CASE STUDY -- Cars: From Begging HQ to Talking Trade-Offs; Why Marketing Analytics Dashboards?; Who Uses Marketing Analytics Dashboards?
• How can a Marketing Analytics Dashboard Help You?Wrap-Up and Manager's Memo; Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System; Reporting versus Analytics in Dashboards; Marketing Analytics Dashboards and Balanced Scorecards; CASE STUDY -- City Performance: From Charlotte's Balanced Scorecard to Atlanta's Dashboard; Decision Support Tools and Marketing Mix Models; Dashboard Building Blocks: Metrics and Key Performance Indicators; Wrap-Up and Manager's Memo; Part II: Plan your Marketing Analytics Dashboard; Chapter 3: Start with the Vision
• Business Strategy Drives the DashboardCASE STUDY -- Unisys Makes Goal Alignment a Key Priority; How Goal Alignment Increases Performance; Top-Down or Bottom-Up Design?; Communicating Upward: Harnessing Top Management Support; CASE STUDY -- Dashboards Empower Middle Management: Discover Financial Services; Wrap-Up and Manager's Memo; Chapter 4: Assemble your Team; Cross-Functional Development Teams; CASE STUDY -- Not All Fun and EB Games; Team Management is Ongoing; Sustained Assistance from Top Management; Wrap-Up and Manager's Memo; Chapter 5: Gain IT Support on Big and Not-So-Big Data
• IT is from Jupiter, and Business is from MercuryCASE STUDY -- Inside and Outside Data at a Multichannel Retailer; Moving IT Closer to Business; Moving Business Closer to IT; Wrap-Up and Manager's Memo; Chapter 6: Build your Database; Planning the Right Database; Building your Database In-House; CASE STUDY -- The Right Chair #2: The Longest Journey Starts with the First Database Step; Outsourcing your Database; Testing and Managing your Database; Wrap-Up and Manager's Memo; Part III: Design your Marketing Analytics Dashboard; Chapter 7: Generate Potential Key Performance indicators
• What could Make or Break your Business?How to Structure Interviews to Generate KPIs and Structure KPIs into Groups; CASE STUDY -- IT Firm Generates and Organizes 150+ Metrics; Shortcuts? Start with the Competition or with Company Objectives; Clarify for All what Each KPI Means; CASE STUDY -- The Right Call #1: What is a Qualified Lead?; Wrap-Up and Manager's Memo; Chapter 8: Eliminate to Select Key Leading Performance Indicators; Why not Ask Customers what's Important?; CASE STUDY -- First Tennessee Bank Tests its Metrics; Which Indicators Lead Peformance? Granger Casuality in Action
• CASE STUDY -- From 99 Metrics to 17 LPIs

Control code

870088308

Dimensions

unknown

Extent

1 online resource

Form of item

online

Isbn

9780814433966

Media category

computer

Media MARC source

rdamedia

Media type code

• c

http://library.link/vocab/ext/overdrive/overdriveId

• 572808
• a3f94a51-ff66-4b02-a708-4d79c7e81a13

Record ID

.b123871876

Specific material designation

remote

System control number

(OCoLC)870088308