China's super consumers : what 1 billion customers want and how to sell it to them

The Resource China's super consumers : what 1 billion customers want and how to sell it to them

Label

China's super consumers : what 1 billion customers want and how to sell it to them

Title remainder

what 1 billion customers want and how to sell it to them

Statement of responsibility

Savio Chan and Michael Zakkour

Language

eng

Summary

"China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market."--

Assigning source

Portion of summary from book

Cataloging source

N$T

Dewey number

658.800951

Index

index present

Language note

English

LC call number

HF5415.12.C5

Literary form

non fiction

Nature of contents

dictionaries
bibliography

Context

Context of China's super consumers : what 1 billion customers want and how to sell it to them

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