The buying brain : secrets for selling to the subconscious mind

The Resource The buying brain : secrets for selling to the subconscious mind
Label
The buying brain : secrets for selling to the subconscious mind
Title remainder
secrets for selling to the subconscious mind
Statement of responsibility
A.K. Pradeep
Creator
Subject
Genre
Language
eng
Summary
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k
Member of
Cataloging source
N$T
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.12615
LC item number
.P73 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
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