Advertising
Resource Information
The concept Advertising represents the subject, aboutness, idea or notion of resources found in University of Missouri Libraries.
The Resource
Advertising
Resource Information
The concept Advertising represents the subject, aboutness, idea or notion of resources found in University of Missouri Libraries.
- Label
- Advertising
A sample of Items that share the Concept Advertising See All
Context
Context of AdvertisingSubject of
No resources found
No enriched resources found
- "Advertising--in perspective"
- "If I were the client ..." : a symposium
- "Sun" day ; : an analysis of the market of New South Wales and its complete coverage by "The Sunday sun and Guardian"
- ... Advertiser's newspaper manual containing a list of American newspapers ... : Published in the United States, Dominion of Canada and Newfoundland; their circulation, issue, politics, class ... the population of each section, and the cities and towns in which the papers are published. Also a memoranda column on each page, wherein can be noted prices, conditions or any other data ... Also separate representative religions, agricultural, medical, magazine lists, and cooperative lists. Followed by ... information regarding the manner of preparing an advertisement, and Fischer telegraphic code
- ... Industrielle werbung : so kann man's besser machen - vom splint bis zur dampf-turbine
- ...The advertising man
- 1000 [i. e. Tusen] reklame spørgsmaal
- 101 roughs
- 12,500 advertising headlines and merchandising ideas ; : copyright ...
- 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all
- 20th century advertising
- 300 effective advertisements : selected on the basis of 5,000,000 inquiries received from 3,500 magazine and newspaper advertisments of 163 firms
- 40,000,000 guinea pig children
- 460 secrets of advertising experts ; : key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits
- 50 Praxisbeispiele für Neuigkeitsanzeigen mit neuer Dynamik : zum grössten Teil unveröffentlicht
- 5000 [i.e. Cinq mille] dessins publicitaires
- A 12-Months' study of Better Homes and Gardens readers
- A Q-methodological study of consumer behavior : relationships between consuming, shopping, and advertising within a subjective framework
- A Study of four media, their accumulative and repeat audiences
- A career in advertising
- A conceptual framework for advertising
- A decade of radio advertising
- A functional pattern technique for classification of jobs
- A guide for retail advertising and selling
- A guide for retail advertising and selling. : Comprising a guide and reference to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc
- A manual of advertising typography : a combination sourcebook and work-book for students, including ten full-page and seven smaller charts; with bibliography, suggestions for study, and space for notes, layouts, solutions of assigned problems, and selected type specimens
- A method of interpreting literature
- A new market analysis by counties
- A new method for testing advertising effectiveness through eye movement photograph
- A preface to advertising
- A primer of advertising
- A short course in advertising
- A study of 81 principal American markets
- A study of all American markets : including all cities and towns of 1,000 population or more in the United States, arranged by markets and states
- A study of printed advertising rating methods
- A textbook of advertisment writing and designing
- A tribute to Leo Burnett : through a selection of the inspiring words that he wrote or spoke
- ACT. Advertising/communications times
- About advertising and printing : a concise, practical and original manual on the art of local advertising
- Absatzwerbung
- Ad worlds : brands, media, audiences
- Adjusting sales appeals to defense conditions
- Ads and sales ; : a study of advertising and selling, from the standpoint of the new principles of scientific management
- Advertigo
- Advertise!
- Advertisement layout and mediums
- Advertisement writing
- Advertisements : how to plan them, make them, and make them work
- Advertisers at work
- Advertisers at work
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising
- Advertising & markets : a collection of seminal papers
- Advertising & promotion
- Advertising : a behavioral approach for managers
- Advertising : a guide for business man and student
- Advertising : a new approach
- Advertising : a new approach
- Advertising : a study of a modern business power
- Advertising : communications for management
- Advertising : concept and copy
- Advertising : concept and copy
- Advertising : creative communication with consumers, Harry Walker Hepner
- Advertising : critical approaches
- Advertising : its economics, philosophy and technique
- Advertising : its principles and practice
- Advertising : its principles, practice, and technique
- Advertising : its problems and methods
- Advertising : its purpose, principles and practice
- Advertising : its role in modern marketing
- Advertising : its role in modern marketing
- Advertising : its role in modern marketing
- Advertising : its role in modern marketing
- Advertising : mass communication in marketing
- Advertising : mass communication in marketing
- Advertising : methods and media
- Advertising : planning, implementation & control
- Advertising : planning, implementation, and control
- Advertising : principles and management cases
- Advertising : principles and practice
- Advertising : selling
- Advertising : selling points and copy writing, how to plan campaigns and judge mediums, tests, layouts, records and systems
- Advertising : selling the consumer
- Advertising : strategy, creativity and media
- Advertising : text and cases
- Advertising : theory & practice
- Advertising : theory and practice
- Advertising : theory and practice
- Advertising : theory and practice
- Advertising : theory and practice
- Advertising : theory and practice
- Advertising : types of methods, perceptions and impact on consumer behavior
- Advertising : types, trends, and controversies
- Advertising : what everyone needs to know
- Advertising ; : a new approach
- Advertising ; : its cultural and political effects
- Advertising account planning : planning and managing an IMC campaign
- Advertising account planning : planning and managing an imc campaign
- Advertising allowances : a phase of the price-making process
- Advertising and British art : an introduction to a vast subject
- Advertising and advertisements
- Advertising and communication management
- Advertising and competition ; : theory, measurement, fact
- Advertising and cultural politics in global times
- Advertising and economic theory
- Advertising and integrated brand promotion
- Advertising and integrated brand promotion
- Advertising and integrated brand promotion
- Advertising and its mechanical production
- Advertising and its mechanical production : a survey of current practice in the fields of advertising and printing
- Advertising and its mental laws
- Advertising and its role in war and peace
- Advertising and market power
- Advertising and marketing to young people
- Advertising and merchandising campaign on the Parker duofold fountain pen and an analysis of the Parker duofold copy
- Advertising and new media
- Advertising and progress : a defence by E. S. Hole and a challenge by John Hart
- Advertising and promotion : an integrated marketing communications
- Advertising and promotion : an integrated marketing communications perspective
- Advertising and promotion management
- Advertising and public relations in the arms industries : their role in the mass media
- Advertising and publicity : addresses delivered at the sixteenth annual journalism week at the University of Missouri, May 4-8, 1925
- Advertising and research
- Advertising and sales promotion : cost-effective techniques for your small business
- Advertising and sales promotion strategy
- Advertising and selling
- Advertising and selling ; : principles of appeal and response
- Advertising and selling abroad
- Advertising and selling digest : a digest of thirty-six lectures given by leading authorities under the auspices of the Advertising club of New York
- Advertising and selling industrial goods
- Advertising and selling practice
- Advertising and selling through business publications
- Advertising and societies : global issues
- Advertising and the community
- Advertising and the market process : a modern economic view
- Advertising and the public : Sandage Symposium II
- Advertising and the soul's belly ; : repetition and memory in advertising
- Advertising art & ideas : a textbook
- Advertising arts and crafts
- Advertising as a business force ; : a compilation of experience records
- Advertising as a career ; : a vocational guide for youth
- Advertising as a vocation
- Advertising as a vocation
- Advertising as an occupation
- Advertising as multilingual communication
- Advertising automotive products in Africa
- Advertising automotive products in Australia, Japan, and island of the Pacific
- Advertising automotive products in Europe
- Advertising automotive products in Latin America
- Advertising by design : generating and designing creative ideas across media
- Advertising by design : generating and designing creative ideas across media
- Advertising by radio
- Advertising campaigns
- Advertising campaigns
- Advertising campaigns
- Advertising campaigns
- Advertising campaigns
- Advertising careers for women : twenty-two lectures on advertising vocations presented by the Philadelphia Club of Advertising Women, setting forth the fields of opportunity to which advertising beckons women
- Advertising concepts and strategies
- Advertising copy
- Advertising copy : principles and practice
- Advertising creative : strategy, copy + design
- Advertising creative : strategy, copy, design
- Advertising creative : strategy, copy, design
- Advertising creativity : techniques for generating ideas
- Advertising cultures
- Advertising dictionary of selling words, phrases, and appeals
- Advertising elements and principles
- Advertising fluctuations, seasonal and cyclical
- Advertising for community promotion
- Advertising for immediate sales
- Advertising for modern retailers : making it work in a consumer world
- Advertising for people who don't like advertising
- Advertising for profit : a guide for small business
- Advertising for profit and prestige
- Advertising for the high school journalist
- Advertising for the retailer : prepared in the Extension division of the University of Wisconsin
- Advertising for trade in Latin-America
- Advertising from the inside
- Advertising fundamentals
- Advertising fundamentals
- Advertising fundamentals : the standard course of the United Y. M. C. A. schools
- Advertising handbook
- Advertising idea book
- Advertising ideas ; : a practical guide to methods that make advertisements work
- Advertising in America : an introduction to persuasive communication
- Advertising in Brazil
- Advertising in India
- Advertising in Sweden
- Advertising in a free society
- Advertising in contemporary consumer culture
- Advertising in contemporary society : perspectives toward understanding
- Advertising in contemporary society : perspectives toward understanding
- Advertising in everyday life
- Advertising in modern and postmodern times
- Advertising in modern life
- Advertising in modern retailing
- Advertising in our economy
- Advertising in the marketplace
- Advertising in the union of South Africa
- Advertising international : the privatisation of public space
- Advertising is dead : long live advertising!
- Advertising law and management
- Advertising layout
- Advertising layout
- Advertising layout and typography : a quick easy technique for every one who prepares advertising with simple methods for choosing and calculating type
- Advertising management : selected readings
- Advertising management, text and cases
- Advertising measurement and decision making
- Advertising media
- Advertising media
- Advertising media
- Advertising media ; : creative planning in media selection
- Advertising media and markets
- Advertising methods and mediums
- Advertising methods in Argentina
- Advertising of today ; : upside down & inside out
- Advertising on trial : managing your agency for effective results
- Advertising organizations and publications : a resource guide
- Advertising people : and Copy slants
- Advertising principles
- Advertising principles
- Advertising principles
- Advertising principles
- Advertising principles : choice, challenge, change
- Advertising principles and practice
- Advertising principles and problems
- Advertising principles and problems
- Advertising principles and problems
- Advertising principles and problems
- Advertising procedure
- Advertising procedure
- Advertising procedure
- Advertising procedure
- Advertising procedure
- Advertising production : a manual on the mechanics of newspaper printing
- Advertising production methods : processes, methods and materials with practical suggestions for their use
- Advertising programs for products with selected distribution ; : an analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs
- Advertising psychology and research ; : an introductory book
- Advertising pure and simple
- Advertising research
- Advertising response : a research into influences that increase sales
- Advertising services : full-service agency, a la carte, or in-house?
- Advertising strategy : a communication theory approach
- Advertising strategy : creative tactics from the outside/in
- Advertising that pulls response
- Advertising the retail store
- Advertising theory
- Advertising theory
- Advertising theory and practice, Instructor's manual
- Advertising to baby boomers
- Advertising to retailers : specialized means and methods for developing trade distribution
- Advertising to the mass market
- Advertising to women
- Advertising today
- Advertising today
- Advertising today and tomorrow
- Advertising topics
- Advertising transformed : the new rules for the digital age
- Advertising type combinations
- Advertising wastes
- Advertising work told with pictures
- Advertising worldwide : advertising conditions in selected countries
- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
- Advertising your way to success : how to create best-selling advertisements in all media
- Advertising's affective qualities and consumer response
- Advertising's role in society
- Advertising, and other addresses
- Advertising, competition, and public policy : a simulation study
- Advertising, concepts and strategies
- Advertising, its use and abuse
- Advertising, management, and society : a business point of view
- Advertising, policy and practice
- Advertising, prices, and consumer reaction : a dynamic analysis
- Advertising, promotion & supplemental aspects of integrated marketing communications
- Advertising, sales promotion, and public relations : organizational alternatives. A survey
- Advertising, the process and practice
- Advertising, the social and economic problem
- Advertising--a field for women
- Advisory service for students of advertising
- Aesop Glim : [pseud.] advertising fundamentalist
- Affiliate program management : an hour a day
- After business hours : practical suggestions and intimate reflections of America's leaders in business and industry
- Age of propaganda : the everyday use and abuse of persuasion
- Amending U.S. Code, Relating to Lotteries
- American slogans ; : the world's greatest collection of slogans and phrases (13,000) intended to aid advertisers and advertising agencies to determine the existence of slogans already in use; to assist in complying with the Lanham act; to help the copywriter, radio continuity writer, commercial artist, teacher, student, and contestant
- An Advertiser's guide to scholarly periodicals
- An amazing book on advertising : a protest
- An introduction to retail advertising
- An outline of advertising : its philosophy, science, art, and strategy
- An outline of advertising : its philosophy, science, art, and strategy
- Analytical advertising
- Ancient advertising and publicity
- And so to bedlam : a worm's eye view of the advertising business
- Annals of an adman "and hearing not - "
- Another one bites the grass : making sense of international advertising
- Anunciar es vender
- Apples, insights and mad inventors : an entertaining analysis of modern marketing
- Appliance advertising & merchandising
- Are we fair to printed advertising?
- Art in advertising : a study of British and American pictorial publicity
- Art simplified ; : a book of practical art for advertisers, commercial artists, teachers and students
- Attention : a collection of the retail advertisements that have been most successful in arresting the attention of newspaper readers -- taken from the Continuing study of newspaper reading, conducted by the Advertising research foundation
- Attention and interest in advertising
- Audience measurement for transit advertising
- Auditing productivity : advertiser-agency relationships can be improved
- Authenticity : building a brand in an insincere age
- Authorizing an Investigation into the Financial, Business, or Other Interests or Activities of Present or Former Members, Officers, or Employees of the Senate. Volume 1
- Authorizing an Investigation into the Financial, Business, or Other Interests or Activities of Present or Former Members, Officers, or Employees of the Senate. Volume 2
- Barker's "komic picture" souvenir
- Basic advertising
- Beating competition
- Because of these things advertising pays
- Beef Promotion Program
- Before you sign the advertising check ; : a handbook of advertising analysis for business executives
- Besser werben mit Humor : ein heiterer Verkaufschelfer
- Bessere Anzeigen : ein Leitfaden für lohnende Werbung
- Best ads, Shock in advertising
- Better advertising : a practical manual of the principles of advertising
- Beyond advertising : creating value through all customer touchpoints
- Beyond advertising : creating value through all customer touchpoints
- Beyond disruption : changing the rules in the marketplace
- Billboards and aesthetic legislation : new applications of the police power
- Black dogs and blue words : depression and gender in the age of self-care
- Bookvertising : with 85 studies, and expert opinion on "How to prepare successful bookvertising"
- Bottom-up marketing
- Bourrage et débourrage des crânes ; : propagande, publicité, action psychologique
- Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
- Brand journalism
- Branding for dummies
- Bread, butter and beefsteak
- Breaking into advertising ; : the beginner lands a job
- Breakthrough advertising : how to write ads that shatter traditions and sales records
- Brevisima historia y técnica del aviso en la prensa
- Building newspaper advertising : selling the by-product of the newspaper, printed salesmanship; management and organization of the selling force - development of new lines of business
- Business finds its voice : management's effort to sell the business idea to the public
- Business finds its voice ; : management's effort to sell the business idea to the public
- Business research : the foundation of modern marketing
- Butterick good will advertisements
- Buying begins at $20 ; : a study of markets & magazines
- Buzz : harness the power of influence and create demand
- C-scape : conquer the forces changing business today
- Careers in advertising : and the jobs behind them
- Case histories of successful advertising : problems, solutions, results
- Cataloging concepts : descriptive cataloging
- Cele-brities
- Census of business: 1935. : Advertising agencies. March, 1937
- Changing practices in advertising decision-making and control
- Characteristics and advertising significance of rural radio entertainment over station KFRU, Columbia, Missouri
- Charting sales to the postwar consumer
- Chats on advertising-selling
- Check lists of advertising essentials
- Check lists of advertising essentials
- Check lists of advertising, selling and merchandising essentials
- Choosing and using advertising agencies
- Cifre e idee per la pubblicità
- Class- and trade-paper advertising
- Comment dois-je faire ma publicité d'après-guerre?
- Commercial advertising : six lectures at the London school of economics and political science (University of London) Lent term 1919, with additions, including introduction and appendix
- Commercial opportunities for the free-lance journalist
- Commercialism and journalism
- Communications of an advertising man : selections from the speeches, articles, memoranda, and miscellaneous writings of Leo Burnett, Leo Burnett.--
- Community advertising ; : how to advertise the community where you live
- Comparative analysis of chains and independents in their public relations and advertising programs
- Comparative analysis of chains and independents in their public relations and advertising programs
- Comparative longitudinal consumer information research in Germany and the United States
- Concerning a literature which compels action
- Consumer engineering : a new technique for prosperity
- Consumers' attitudes toward male nudity in advertising
- Contemporary advertising
- Contemporary advertising
- Contemporary advertising
- Content of advertising courses in colleges of commerce ; : agency suggestions
- Contribution à l'étude et à la pratique de la publicité
- Controversies in contemporary advertising