Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp
Resource Information
The instance Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Instance, Electronic.
The Resource
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp
Resource Information
The instance Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Instance, Electronic.
- Label
- Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp
- Title remainder
- fresh ideas, proven techniques, and innovative approaches
- Statement of responsibility
- Paula Watson-Lakamp
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Cover; Half Title; Title Page; Copyright; Contents; Acknowledgments; Introduction; 1: Getting Your Library in Order; Branding-Your Library's Image; Mission/Vision; Logo; Communications Audit; Strategy or Marketing Plan; Surveys; Focus Groups; Other Ways to Gain Insight; Meeting Your Customers; 2: Everyone Is in Marketing; Staff Empowerment; Developing Organizational Identity; Staff as Your Marketing Deputies; Staff Engagement and Internal Communication; Word of Mouth Marketing (WOMM); 3: Promoting Events and Programs; Walk the Talk; Getting Media Attention; Program Feedback
- 4: New Twists on Traditional TechniquesPosters, Handouts, and Signage; Displays; Merchandise; Everyone Loves a Parade; Contests; 5: Get Social with Your Library; Social Media and Relationship Marketing; eNewsletters; Getting Organized; Blogs and Vlogs; 6: Social Media Best Practices; Social Media Policies; Facebook; Twitter; YouTube; Instagram; Pinterest; LinkedIn; Google+; Social Media Team Approach; 7: Other New Technologies: Video, QR Codes, and More; Video; Livestreaming Video; Webinars; Podcasts; Quick Response (QR) Codes; Document Sharing; Hashtags; 8: Advocacy and Fundraising
- Crowd FundingText to Give; Website Donations; Increasing Donations with Social Media; Direct Mail; Community Partnerships; Sponsorships; 9: Toolbox Tidbits; Marketing Language Cache; Telling Your Story; Writing Micro-content; When to Say Goodbye; 10: Final Thoughts; Appendix; Glossary; Suggested Reading and Resources; Index; About the Author
- Control code
- 908145814
- Dimensions
- unknown
- Extent
- 1 online resource.
- File format
- unknown
- Form of item
- online
- Isbn
- 9781610698948
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 85236d62-25de-4d08-ac00-5e59ee842b7c
- Quality assurance targets
- not applicable
- Record ID
- .b114348868
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)908145814
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/resource/jjfa1hnjpwI/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/resource/jjfa1hnjpwI/">Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
