Speechwriting in theory and practice, Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen

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The Resource Speechwriting in theory and practice, Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen

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Label: Speechwriting in theory and practice, Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen

Statement of responsibility: Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen

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Contents: Introduction : The case for speechwriting -- Speechmaking in the twenty-first century -- The beginning of speechwriting -- Research and theory on speechwriting -- The rhetorical canons of speechwriting -- Genres of speechwriting -- How speeches are written -- Characterizing the speaker -- Writing for the ear -- Writing for the eye: pictures, visions, and PowerPoint -- The ethics of speechwriting -- The functions of speechwriting in contemporary society -- The general steps in the speechwriting process

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Context of Speechwriting in theory and practice, Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen