Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Resource Information

The instance Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.

Image

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Label

Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Title remainder

strategic 'campaign culture'

Statement of responsibility

edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Instantiates

• Political marketing : strategic 'campaign culture'

Publication

• New York, NY, Routledge, 2013

Bibliography note

Includes bibliographical references and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier.

Content category

text

Content type code

• txt

Content type MARC source

rdacontent.

Contents

Introduction: Political Marketing: Strategic 'campaign culture' / Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg -- Of Cynicism, Political Cynisim and Political Marketing / Nicolas Demertzis -- Pop-politics: intermingling of politics, mass society and everyday life / Emmanuel Heretakis -- Political Marketing and the Politicians' Credibility / Antónia Cristina Perdigão -- Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question / Balázs Kiss -- Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines / Violeda A. Umali and Emerson S. Bañez -- Marketing Politics to Generation X / Musa Ndlovu -- Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud / Phil Harris, Matthew Parackal, Chris Rudd and John Williams -- Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case / Wojciech Cwalina and Andrzej Falkowski -- Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 / Alexander Christov and Boyan Koutevski -- Crafting the Political Image: a Belgian Case in Perception Politics / Philippe De Vries and Christ'l De Landtsheer -- The Role and Influence Of The Media On Voters' Decisions In Lebanon / Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul -- Belgian Political Marketing in Context. Researching the Volatile Electorate / Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet -- The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer / Dino I. Domic -- Aryan Wear and the New White Culture in American Politics / Christopher J. McKinlay and Jason J. Turner -- Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU / Mona Moufahim and Michael Humphreys -- Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics / Richard Tempest -- The Impact of Webcasting Local Council Meetings / Lasse Berntzen -- E-Government and E-Democracy in Local Greek Government / Prodromos Yannas and Georgios Lappas

Control code

824531005

Dimensions

24 cm

Extent

xiii, 325 pages

Isbn

9780415844567

Isbn Type

(hbk)

Lccn

2013000908

Media category

unmediated

Media MARC source

rdamedia.

Media type code

• n

Other physical details

illustrations

Record ID

.b97616394

System control number

(OCoLC)824531005