Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick
Resource Information
The instance Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
The Resource
Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick
Resource Information
The instance Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
- Label
- Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick
- Title remainder
- persuasive communication in marketing
- Statement of responsibility
- [by] Rollie Tillman and C. A. Kirkpatrick
- Bibliography note
- Includes bibliographical references
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part I - Introduction to Promotion -- The role of promotion in marketing -- Part II - Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III - Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV - Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V - Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI - Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII - Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion
- Control code
- 281879
- Dimensions
- 24 cm
- Edition
- Rev. ed.
- Extent
- xi, 536 pages
- Lccn
- 75176052
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Record ID
- .b13914923
- System control number
- (WaOLN)454432
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/resource/knF6ARVMZRQ/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/resource/knF6ARVMZRQ/">Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
