Political marketing : strategic 'campaign culture'

Resource Information

The work Political marketing : strategic 'campaign culture' represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Political marketing : strategic 'campaign culture'

Title remainder

strategic 'campaign culture'

Statement of responsibility

edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Contributor

• Gouliamos, Kōstas

Subject

• Campaign management
• Marketing -- Political aspects
• Political campaigns

Language

eng

Summary

"A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge -- sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing."--Publisher's website

Member of

• Routledge research in political communication, 10

Cataloging source

DLC

Dewey number

324.7

Illustrations

illustrations

Index

index present

LC call number

JF2112.C3

LC item number

P654 2013

Literary form

non fiction

Nature of contents

bibliography

Series statement

Routledge research in political communication

Series volume

10