The marketing power of emotion

Resource Information

The work The marketing power of emotion represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

The marketing power of emotion

Statement of responsibility

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

Creator

• O'Shaughnessy, John, 1927-

Contributor

• O'Shaughnessy, Nicholas J., 1954-

Author

• O'Shaughnessy, John, 1927-
• O'Shaughnessy, Nicholas J., 1954-

Subject

• Advertising -- Psychological aspects
• Aspect psychologique
• BUSINESS & ECONOMICS -- Consumer Behavior
• Comportement du consommateur
• Consumer behavior
• Consumer behavior
• Consumer behavior
• Consumers -- Psychology
• Consumers -- Psychology
• Consumers -- Psychology
• Decision making -- Psychological aspects
• Decision making -- Psychological aspects
• Decision making -- Psychological aspects
• Emotions -- Economic aspects
• Emotions -- Economic aspects
• Emotions -- Economic aspects
• Marketing
• Marketing -- Psychological aspects
• Marketing -- Psychological aspects
• Marketing -- Psychological aspects
• Persuasion
• Prise de décision
• Publicité
• Émotion
• Advertising -- Psychological aspects
• Advertising -- Psychological aspects

Language

eng

Summary

"How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands"--Publisher's description

Member of

• Ebook Central Academic Complete

Cataloging source

N$T

Dewey number

658.8/342

Illustrations

illustrations

Index

index present

LC call number

HF5415.32

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography