Ad women : how they impact what we need, want, and buy

Resource Information

The work Ad women : how they impact what we need, want, and buy represents a distinct intellectual or artistic creation found in University of Missouri Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Ad women : how they impact what we need, want, and buy

Title remainder

how they impact what we need, want, and buy

Statement of responsibility

Juliann Sivulka

Creator

• Sivulka, Juliann

Subject

• Businesswomen -- United States -- History
• Consumers -- United States -- History
• History
• Social change -- United States -- History
• Advertising -- United States -- History
• Women in marketing -- United States -- History
• Women in the advertising industry -- United States -- History
• Women consumers -- United States -- History

Genre

• History

Language

eng

Summary

Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities. --From publisher description

Cataloging source

DLC

Dewey number

659.1082/0973

Illustrations

illustrations

Index

index present

LC call number

HF5813.U6

LC item number

S58 2009

Literary form

non fiction

Nature of contents

bibliography