Coverart for item
The Resource Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Label
Boom : marketing to the ultimate power consumer--the baby boomer woman
Title
Boom
Title remainder
marketing to the ultimate power consumer--the baby boomer woman
Statement of responsibility
Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the "boom" years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But what is it that will make these women spend their money on your products? Meet Mary Brown and Carol Orsborn, whose exclusive business it is to find out what makes Baby-Boomer women tick -- and buy. With BOOM, they reveal the results of proprietary research that has helped their firm's five-star clients outclass the competition by reaching and resonating with this powerhouse demographic. BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn't in the battle for the hearts and minds of the "ultimate power consumer." You will learn: How to increase your market share of today's most lucrative consumer demographic What your competition and other industry leaders are doing to reach Baby- Boomer women How to minimize the risks and maximize the potential of your efforts in this market How to find, interpret, and present information and statistics and build a strong business case to your colleagues, shareholders, company executives, and others Intelligence for making savvy decisions and communicating the clear message that your target customer wants to hear You'll also get the authors' exclusive Imago Diagnostic (ID) tool for identifying exactly what resonates with Boomer women, along with the Seven Things You Don't Know About Baby-Boomer Women (But Should). At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top."--Publisher's website
Member of
Cataloging source
COO
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Brown, Mary
Dewey number
658.8/34082
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HC79.C6
LC item number
B76 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Orsborn, Carol
http://library.link/vocab/subjectName
  • Women consumers
  • Consumer behavior
  • Marketing
  • Baby boom generation
  • BUSINESS & ECONOMICS
  • Baby boom generation
  • Consumer behavior
  • Marketing
  • Women consumers
  • Marketing
  • Consommatrices
  • Consommateurs
  • Marketing
  • Génération du baby-boom
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 225-228) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Valdés
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
Control code
71214549
Dimensions
unknown
Extent
1 online resource (xviii, 238 pages)
Form of item
online
Isbn
9786611128463
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780814473900
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000017
Specific material designation
remote
System control number
(OCoLC)71214549
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Publication
Bibliography note
Includes bibliographical references (pages 225-228) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Valdés
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
Control code
71214549
Dimensions
unknown
Extent
1 online resource (xviii, 238 pages)
Form of item
online
Isbn
9786611128463
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780814473900
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000017
Specific material designation
remote
System control number
(OCoLC)71214549

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      38.946102 -92.330125
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